From research to business by Serfenta "How to keep intangible heritage alive" – Cooperation Model.
We’ve started from deep research. We’ve crossed thousands of kilometres and spent hours on meetings and conversations to to discover why basketry is awesome and how it is done. We’ve learned basketry techniques and materials from Germany, Iceland, Norway, Japan, and South Korea. We’ve travelled around Poland to map local basketry. We’ve gained unique knowledge from basketry masters who are ever more difficult to encounter. If you wish to find out more about our adventures, read our book “Baskets” or check our audiovisual archive.
In the next step we designed our ICH base in the process of design thinking. The process based on deep understanding of users needs. We created, we discovered how to desing a new products and a new services in cooperation between designer - craftsman – market. We created and we still create a new ways for tradition in a modern world.
Business where the idea and passion meets a market. After 15 years of experience – now we have the know-how. We can teach you, we want to share our knowledge about ICH and modern market. Also here you can find the real effects of our work - products and services, like workshops, baskets and more.
