Vote for Serfenta in the Public Choice Europa Nostra Award!
Serfenta has worked for over 16 years in the field of modern and business approach to basketry craft. The experts who create the organization, Paulina Adamska and Łucja Cieślar (together with business advisor Urszula Szwed) designed their own Business Model “Innovation model of Craft Revitalisation”. It helps to carry out the activities. Their goals include sharing, promoting, and managing knowledge about the intangible heritage of basketry. Serfenta’s activities cover workshops and expert events; talks about the meeting point between cultural anthropology, craft, and market; and bringing the craft experience to everyone. They teach those, who then teach others to spread the knowledge and skills of the basketry.
Our Association Serfenta is one of three Polish NGOs that is accredited by UNESCO. In 2024 we got the Europa Nostra Award in the Education area. In 2022, they received the Jeonju International Award for Promoting Intangible Cultural Heritage (JIAPICH), with strong focus on sustainable business. The organization is also a finalist of New European Bauhaus Award 2023 with the “Innovation Model of Craft Revitalisation”.
https://www.youtube.com/watch?v=O55uWzxBK_k&t=1s
https://www.youtube.com/watch?v=O55uWzxBK_k&t=1s
Innovation Model of Craft Revitalisation
We’ve started from deep research. We’ve crossed thousands of kilometres and spent hours in meetings and conversations to to discover why basketry is awesome and how it is done. We’ve learned basketry techniques and materials from Germany, Iceland, Norway, Japan, and South Korea. We’ve travelled around Poland to map local basketry. We’ve gained unique knowledge from basketry masters who are ever more difficult to encounter. If you wish to find out more about our adventures, read our book “Baskets” or check our audiovisual archive.
In the next step, we designed our ICH base in the process of design thinking. The process based on deep understanding of users needs. We created, we discovered how to desing a new product and new services in cooperation between designer - craftsman – market. We created, and we still create new ways for tradition in a modern world.
Business where the idea and passion meets a market. After 16 years of experience – now we have the know-how. We can teach you, we want to share our knowledge about ICH and modern market. Also, here you can find the real effects of our work - products and services, like workshops, baskets and more. We are also taking a part and organising - conferences, lectures, presentations about our Business Model. We can share it with you if you are looking for the inspiration in the intangible heritage area.
Our Model can be use to design solutions and services in others heritage areas. If you need to have a tool for designing a change - do not hesitate to contact us.
Contact us and let's do something together!
