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From research to business by Serfenta "How to keep intangible heritage alive" – Cooperation Model.

We’ve started from deep research. We’ve crossed thousands of kilometres and spent hours on meetings and conversations to to discover why basketry is awesome and how it is done. We’ve learned basketry techniques and materials from Germany, Iceland, Norway, Japan, and South Korea. We’ve travelled around Poland to map local basketry. We’ve gained unique knowledge from basketry masters who are ever more difficult to encounter. If you wish to find out more about our adventures, read our book “Baskets” or check our audiovisual archive.

In the next step we designed our ICH base in the process of design thinking. The process based on deep understanding of users needs. We created, we discovered how to desing a new products and a new services in cooperation between designer - craftsman – market. We created and we still create a new ways for tradition in a modern world.

Business where the idea and passion meets a market. After 15 years of experience – now we have the know-how. We can teach you, we want to share our knowledge about ICH and modern market. Also here you can find the real effects of our work - products and services, like workshops, baskets and more.

Share:

Research

We want to share with you our knowledge about research:

  • how to design a research process for craft, including mapping
  • how to research craft in your country
  • case study of basketry research (Polish example)

  • how to research ICH (case study – basketry)
  • how to cooperate with traditional masters

Design

Design thinking is a process based on deep understanding of users needs. We are finding a new ways for tradition and we want to share with you the knowledge:

  • how to desing a new product and a new services: cooperation between designer – craftsman – market
  • case study of Serfenta – modern face of basketry

  • how to design a teaching process dedicated for a craftsman / craft /ICH
  • how to design an attractive, modern workshop
  • how to design a storytelling about craftmanship

Business

Where the idea and passion meets a market. After 15 years of experience – now we have the know-how. Business – our knowledge which we want to share:

  • how to attractively communicate about the craft – services & products
  • how to price a craft product
  • how to sell the crafts abroad
  • our cooperation with other countries
    (case study)

  • consulting, debate, conference about the craftsmanship & market

We can prepare it especcialy for your event – online or offline.

Also here you can find the real effects of our business model – products and services

 

Costs:

  • tutorial films
  • redesigned tools